Isotypes

• Otto Neurath
• Constructivist
• Isotypes
• Design for information
• Ladislav Sutnar
• Herbert Bayer
• NY School
• Lester Beal
• Paul Rand
• Modernism
• Alexey Brodovitch
• Claude Shannon
• Swiss Design
• Theo Ballmer
• Helvetica

The Isotype movement was made to help the public understand information. Otto Neurath created the first universal Isotypes for airports and street signs. During this period statistics and information was needed to be expressed to a larger audience. Things were beginning to be broken down and simplified to enhance eye control and understanding of information. one designer that did this was Lester Beal who was self-taught out of the midwest and used dada and constructavist movements as inspiration. European desing also starts to move in to America during this time frame. Again the typographic symbold begin to take over in the transmission of information and one prime exampleis the olympics. Helvetica is one of the most prominant typefaces in today's American culture. A large number of multi-million dollar companies from Target, Zigzags, and Gap. Helvetica is over used and has to be clouded with white space.