Design Discourse

Looking Close-Critical Witings on Graphic Design

Logos, Flags, and Escutcheon

by Paul Rand

• Consequence of mindless babbling
• Redisgning logos
• instrument of pride
• logo is a flag
• derives meaning from quality
• logo is less important than a product
• audience must be properly conditioned
• simplicity is key
• logos can deceive
• Graphic Design is a two-sided monster

Mcdonalds is a prime example of logo Identification and the flag-like tendencies that can be upheld by a strong logo. it follow

s th

e criteria of being simple, memorable, and has be

come very distinctive over time. Just like Rand mentioned in the article the logo did not build a reputation Mcdonalds built the reputation their logo just hangs high in the sky with the significant yellow and red.

Apple

Not only a computer company but a producer of a very popular cell-phone.

Apple's logo is nothing short of simple th

is is a item that can be international almost everyone understands the shape of an apple. This was one of the concerns that Rand had was that items can hold value and maintain a memorable appearance. The Apple logo is something that can test the limit of time and with the company it's self growing, the logo will keep growing in association and someday be on the level of the Coke logo with the world-wide approval it has gained.

Looking Close

Critical Writings on Graphic Design

Proroganda Persuasion

by Doug Stermer

• Alliterative Title
• Society for the Propogation of the Faith
• Informative
• Rumors
• Politics
• Control
• Singular impact
• Iwo-Jima
• Nazi
• "Cannot beat reality in the battle of heart and mind"

Nazi

The swastika is probably the m

ost prominent symbol when thinking of propaganda . Starting as a religous symbol Adolf Hitler took a symbolwith positive meaning and iverted not only the symbol but the meaning. Like the previous artcle this logo stood as a flag for an entire society however it did not create the holocaust it is only a symbol that repesents it. This symbol will not ever loose the connotation that is attached to it and this is a strong example of the power propoganda can have when mixed with geometric forms.

Uncle Sam

Here is a nother example of propaganda that has held it's ground over time. This poster holds true that it has one singular meaning which is asking for people to join the war and fight in the army. This propaganda works in a visual way with the expression on Uncle Sam's face looking stern as though he will be upset if you don't find a recruiter to join the army. Changing someones emotion can be a strong weapon in the art of persuasion, this poster makes you feel like a trader even if your not.