April 7th Lecture

• Josef Muller Brockman
• Grid systems
• Swiss Grid
• Lester Beal
• Paul Rand
• Saul Bass
• Birth of Corporate Design
• Bradbury Thompson
• Chermayeff and Geismare Associates
• Vignelli and Associates
• Media boom
• Henry Wolf
• George Lois
• Advertising
• Herb Lubalin

The most interesting part of tonight's lecture was the Growing Design market in corporate American. This was blown up by the designers Paul Rand and Saul Bass during the 50's and 60's. Paul Rand did various designs from Next, UPS, and IBM. This is the era were Design became important in the role of business and created a large amount of publications. During the 70's and 800's there was another big boom in design but this time was cased from the growth of media through television. Publications had to compete with the increase of fashion and television so there was a expansion of advertising. this transition to advertising importance was caused by a genius named George Luis. He revolutionized the design world by treating his audience with intelligence and using conceptual strategies and taking in the influence from his era and the viewer themselves. Also around this time typography had a big change caused by the photo-typography process were you no longer needed led press instead they would print the type as a photo. this enabled a larger variety of typefaces because artist's could create them much quicker.