Reflection

• Postmodernism
• 60's New Beliefs
• Push Pin studios
• Milton Glasser Seymore Chwast
• Wolfgang Weingart
• Will Kuntz
• Siegfried Odermatt
• April Grieman
• Deconstructivism
• Paula Scher
• Fossil
• Taylor Browning
• Nevel Brody
• Jacques Derrida - Glas
• Emigre
• David Carson
• Post Modernism
• Fred Woodward
• Why not Associates
• Jonathan BarnbrookPostmodernism
• 60's New Beliefs
• Push Pin studios
• Milton Glasser Seymore Chwast
• Wolfgang Weingart
• Will Kuntz
• Siegfried Odermatt
• April Grieman
• Deconstructivism
• Paula Scher
• Fossil
• Taylor Browning
• Nevel Brody
• Jacques Derrida - Glas
• Emigre
• David Carson
• Post Modernism
• Fred Woodward
• Why not Associates
• Jonathan Barnbrook

Tonight's lecture was interesting in that the material can directly rate to the time period we are in. I really enjoy the work of Neville Brody and David Carson. Carson's interesting because he doesn't have any formal training in type-settng yet disruptive and disturbed images. The whole Deconstruction period inspires to use text in a new manor, not being looked at but being read instead. Barbara Krueger sets a new model for propaganda and advertising with her provocative use of text to create a new meaning for an image.

2nd Design Discourse

I posted an article on wednesday March, 3rd. The name of the post is Design Discourse and the article was Logos, Flags, and Escutcheon by Paul Rand.

April 7th Lecture

• Josef Muller Brockman
• Grid systems
• Swiss Grid
• Lester Beal
• Paul Rand
• Saul Bass
• Birth of Corporate Design
• Bradbury Thompson
• Chermayeff and Geismare Associates
• Vignelli and Associates
• Media boom
• Henry Wolf
• George Lois
• Advertising
• Herb Lubalin

The most interesting part of tonight's lecture was the Growing Design market in corporate American. This was blown up by the designers Paul Rand and Saul Bass during the 50's and 60's. Paul Rand did various designs from Next, UPS, and IBM. This is the era were Design became important in the role of business and created a large amount of publications. During the 70's and 800's there was another big boom in design but this time was cased from the growth of media through television. Publications had to compete with the increase of fashion and television so there was a expansion of advertising. this transition to advertising importance was caused by a genius named George Luis. He revolutionized the design world by treating his audience with intelligence and using conceptual strategies and taking in the influence from his era and the viewer themselves. Also around this time typography had a big change caused by the photo-typography process were you no longer needed led press instead they would print the type as a photo. this enabled a larger variety of typefaces because artist's could create them much quicker.

Isotypes

• Otto Neurath
• Constructivist
• Isotypes
• Design for information
• Ladislav Sutnar
• Herbert Bayer
• NY School
• Lester Beal
• Paul Rand
• Modernism
• Alexey Brodovitch
• Claude Shannon
• Swiss Design
• Theo Ballmer
• Helvetica

The Isotype movement was made to help the public understand information. Otto Neurath created the first universal Isotypes for airports and street signs. During this period statistics and information was needed to be expressed to a larger audience. Things were beginning to be broken down and simplified to enhance eye control and understanding of information. one designer that did this was Lester Beal who was self-taught out of the midwest and used dada and constructavist movements as inspiration. European desing also starts to move in to America during this time frame. Again the typographic symbold begin to take over in the transmission of information and one prime exampleis the olympics. Helvetica is one of the most prominant typefaces in today's American culture. A large number of multi-million dollar companies from Target, Zigzags, and Gap. Helvetica is over used and has to be clouded with white space.

McLuhans Four Laws of Media

His Laws are the four questions that must be asked to understand the effects that will inevitable result from a new medium.

The Four Laws and the cell phone:

1. What human trait or experience does the medium enhance?

-The cell phone help people communicate. You can have you cell phone practically anywhere and get in touch with practically everyone anywhere in the world.

2. What pre-existing technology, method, system, or medium does this medium obsolesce?

-Pre-existing media that was used before the cell phone was mail (letters), the home phone, and pagers. You don't see pagers anymore, and mail is really used for cards, packages, and bills, not so much communication.

3. What technology, method, system or medium that was previously obsolesced or abandoned does this medium retrieve?

- Cell phones bring back tighter family relationships. People over time lost family connections because it was hard to communicate with family members who lived far away. Cell phones brought family ties back together because even if someone is not home to use there house phone, most likely they have a cell phone near by.

4.When fully utilized or pushed to its extreme, what till the medium reverse into?

-The cell phone was made for communication. It made it easier to find people, and talk to people while doing other things. Things that came from the cell phone on a negative side were addiction, sexting, texting while driving, and cancer.

-People are addicted to there cell phones. They have a lot of features on them that people are attached to and don't know how to live a day with out them.

-Sexting is new in the cell phone world, but it is becoming nationally known! Children as young as 12 are sending "dirty" text messages to each other.

-Texting while driving is dangerous. You have to look down at your key pad to type, so how are you supposed to look at the road at the same time? Its causing many accidents.

-Cancer researchers have new studies coming out saying that having you phone next to your head is causing brain cancer.

Conclusion:

If some of the negatives were looked at before the cell phones were made, maybe they could of changed some features to prevent some of the negative things that are going wrong with cell phones today. As a designer I'm going to think about the negatives in my product so that I can prevent them as much as possible. It could be something small that just needs to be changed the tiniest bit, but can make a huge difference.

March 3, 2010 refection

• Sabon
• Tschichold
• Dutch Modernism
• Paul Shoeterna
• Hendrick N Werkman
• Piet Zwart
• Dada's still here
• Chrysler Building
• Abraham Garmes, Jean Carlu, Herbert Bayer
• Post Cubism
• AM Cassandre
• Bold Designs
• E McNight Kauffer
• Joseph Binder
• Synthetic Cubism
• Schulz Neudamn
• Ludwig Hohlwien
• Hitler
• Propaganda
• Herbert Matter

Tonight's lecture included many instances of propaganda and still included a lot of influence from the DADA movement. One instance I found interesting was the references to the Chrysler building being of Art Deco influence which is powerful to me because graphic design, art, and architecture are very similar in how they evolve through time. Art Deco uses geometric shapes and DADA influence to create strong images that are still used in design today. AM Cassandre was a very prominent designer in the Art Deco time-period using two dimensional iconic symbols and big bold designs which have obvious relation to cubists art work. War propaganda are by far the most powerful examples visual communication through all of human history. These ideas of using text and image to convey a message of hatred or patriotism is astounding. Adolf Hitler regrettably is the most influential person in the history of propaganda with his illustrious images and powerful speeches. He was able to convey messages in a way that people wanted to follow which is key in graphic design, but preferably for good purposes. A lot of propaganda has the connotation of being bad because in most prominent cases it is, however there can be good propaganda like the posters depicting "the new victory bonds". Propagnada in America begins to use slang and racial slurs as a way to push a group of people into doing something negative.

Design Discourse

Looking Close-Critical Witings on Graphic Design

Logos, Flags, and Escutcheon

by Paul Rand

• Consequence of mindless babbling
• Redisgning logos
• instrument of pride
• logo is a flag
• derives meaning from quality
• logo is less important than a product
• audience must be properly conditioned
• simplicity is key
• logos can deceive
• Graphic Design is a two-sided monster

Mcdonalds is a prime example of logo Identification and the flag-like tendencies that can be upheld by a strong logo. it follow

s th

e criteria of being simple, memorable, and has be

come very distinctive over time. Just like Rand mentioned in the article the logo did not build a reputation Mcdonalds built the reputation their logo just hangs high in the sky with the significant yellow and red.

Apple

Not only a computer company but a producer of a very popular cell-phone.

Apple's logo is nothing short of simple th

is is a item that can be international almost everyone understands the shape of an apple. This was one of the concerns that Rand had was that items can hold value and maintain a memorable appearance. The Apple logo is something that can test the limit of time and with the company it's self growing, the logo will keep growing in association and someday be on the level of the Coke logo with the world-wide approval it has gained.

Looking Close

Critical Writings on Graphic Design

Proroganda Persuasion

by Doug Stermer

• Alliterative Title
• Society for the Propogation of the Faith
• Informative
• Rumors
• Politics
• Control
• Singular impact
• Iwo-Jima
• Nazi
• "Cannot beat reality in the battle of heart and mind"

Nazi

The swastika is probably the m

ost prominent symbol when thinking of propaganda . Starting as a religous symbol Adolf Hitler took a symbolwith positive meaning and iverted not only the symbol but the meaning. Like the previous artcle this logo stood as a flag for an entire society however it did not create the holocaust it is only a symbol that repesents it. This symbol will not ever loose the connotation that is attached to it and this is a strong example of the power propoganda can have when mixed with geometric forms.

Uncle Sam

Here is a nother example of propaganda that has held it's ground over time. This poster holds true that it has one singular meaning which is asking for people to join the war and fight in the army. This propaganda works in a visual way with the expression on Uncle Sam's face looking stern as though he will be upset if you don't find a recruiter to join the army. Changing someones emotion can be a strong weapon in the art of persuasion, this poster makes you feel like a trader even if your not.